Farm Aid 2008 to Air Live on DirecTV – More Acts Added
08.25.2008 - Farm Aid today announced that
its Sept. 20 New England music festival will be broadcast live on DIRECTV's The
101 Network, which reaches more than 17 million viewers. This broadcast will
mark the first time that Farm Aid's annual benefit concert airs live in HD.
The show will broadcast from Farm Aid 2008 Presented by Whole Foods Market and
Horizon Organic at the Comcast Center near Boston. The show will feature
performances by Farm Aid president and founder Willie Nelson; board members Neil
Young, John Mellencamp and Dave Matthews; as well as Kenny Chesney. Coverage on
The 101 Network will begin at 4 p.m. and end at 11 p.m.
Farm Aid also announced that The Pretenders, moe., Arlo Guthrie, Jerry Lee
Lewis, Nation Beat, Grace Potter and the Nocturnals, Jakob Dylan and The Gold
Mountain Rebels, Danielle Evin, Jamey Johnson, Jesse Lenat, Will Dailey and One
Flew South will join previously announced performers Nelson, Young, Mellencamp,
Matthews and Chesney.
"This year we are excited to bring the Farm Aid experience to homes across the
country, inviting viewers who can't make it to the show to join our celebration
of music, good food and family farmers," said Carolyn Mugar, Farm Aid's
executive director. "The generosity of all of the musicians who donate their
performances on behalf of family farmers is an inspiration to the many viewers
at home who also want to show their support. DIRECTV is generously leading the
way, offering to match its subscribers' gifts from Sept. 6 to Sept. 30 up to
In addition to stage performances, the broadcast will feature interviews with
artists, farmers and food activists, clips from the pre-concert press event,
exclusive backstage coverage and footage from Farm Aid's unique, interactive
HOMEGROWN Village, which showcases the direct connection between who is growing
our food and what we eat every day. The 7-hour broadcast will be filmed entirely
in High Definition and air in 5.1 surround sound.
The 101 Network broadcast will also include an interactive application that
allows viewers to learn more about Farm Aid, artists performing at the show and
how they can find good food from family farmers. Viewers can access the
interactive application by simply pressing the red button on their remote
control during the live broadcast.
The show will rebroadcast in its entirety four times, the first starting immediately following the end of the live broadcast and then three more times on the Sunday, Sept. 21st.
About Farm Aid:
Farm Aid's mission is to build a vibrant family farm-centered system of
agriculture in America. Farm Aid artists and board members Willie Nelson, Neil
Young, John Mellencamp and Dave Matthews host an annual concert to raise funds
to support Farm Aid's work with family farmers and to inspire people to choose
family-farmed food. Since 1985, Farm Aid has raised more than $30 million to
support programs that help farmers thrive, expand the reach of the Good Food
Movement, take action to change the dominant system of industrial agriculture
and promote food from family farms.
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